专访505Games亚太区副总裁Thomas Rosenthal:一所专门培养游戏人才的大学是什么样的?(7)
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中国也展示了非常发达的资本市场用以投资当地的项目和工作室,行业投资者对游戏的了解比意大利投资者深入得多。因此中国的优质项目总能快速的找到投资,成功的游戏可以达到巨大的体量,而不需要求助于国际市场。意大利的小开发商则可能不得不自筹资金,或求助于传统的发行行业,目前意大利只有少量投资者或发行商关注该行业。
虽然市场规模巨大,但中国更严格的法规和监管促使许多工作室把目光投向中国市场以外的地方,这实际上可以让中国的研发团队学习如何研发和创作更能够吸引全球观众的游戏,而非让创意受限,以此以更可持续的方式成长。鉴于国内市场规模较小,意大利的游戏研发者从一开始就不得不将目光投向海外,这让他们在全球市场上占得先机,但当然大多数本地研发团队确实对中国和广大亚洲市场的了解有限。
当然,意大利在开发方面与中国相比处于劣势的一个原因与教育有关。计算机科学,即所谓的STEM课程缺乏普及,此外以电子游戏为重点的职业研究提供有限,这限制了意大利的电子游戏内容供应。但意大利一直是一个主要的电子游戏消费市场,DBGA也是以私立学院形式采取行动,解决当地人力市场需求的一个很好的例子。
英文原文采访如下:
Q:Thank you for accepting the interview with Games Daily. First of all, please make an introduction, including 505 Games APAC business and personal experience ( Especially the experience of being a visiting professor in Italian universities).
Thomas Rosenthal : Thanks for having me. My name is Thomas Rosenthal and I am the VP in Asia at 505 Games. 505 Games is in China since 2015 with our first office set up in Shenzhen in 2015, we then set up our regional headquarters in Hong Kong in 2018, in 2020 we further expanded in Asia by opening our Tokyo office. Asia, and China in particular, are key markets and growth drivers for our Group to acquire quality content for global publishing and to bring our IPs and game to the domestic market, directly or via licensed partners.
As an adjunct and now - since residing in China - visiting professor of Chinese economy in an Italian University I always believed that the understanding of the specific legal, social, political and economic traits unique to China are critical for any company and any executive doing business in China. At the same time, sharing my business experience is always something students love to hear and complements theory with action in the real world. So, my academic work and my job at 505 Games are a good match. I am particularly proud that our company is dedicated, through the Digital Bros Game Academy, to nurturing the Italian game ecosystem, growing a skilled professional pool of resources that are essential to our industry. To discuss about the DBGA, the Genera Manager of our academy, Geoff Davis, will respond to the next few questions.
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